Yahoo! Inc. (Nasdaq:YHOO) today announced that it has expanded its growing network of newspaper partnerships with the addition of four publishers, including Shaw Newspapers and its 25 daily and weekly newspapers covering northern Illinois and Iowa, The Buffalo News and its paper that covers Buffalo, NY, the Times Publishing Company that produces The Erie Times News in Erie, PA, and the Columbian Publishing Company that publishes The Columbian in Vancouver, WA. With the addition of these publishers, the Newspaper Consortium now includes 634 participating newspapers, 425 of which are dailies – 30 percent of all U.S. daily newspapers and 37 percent of all U.S. Sunday circulation.*
“Yahoo!’s continued momentum with the newspaper industry shows that current and new Consortium members value the opportunity to combine the newspapers’ own unmatched local news and deep local advertising relationships with Yahoo!’s leading technologies and extensive online audience,” said Lem Lloyd, vice president, Newspaper Consortium for Yahoo!, Inc. “We’ve already seen tremendous growth and have captured valuable local audience share across every major U.S. region through integration with Yahoo! HotJobs and the newspaper partners.”
Yahoo! has more than tripled the number of member companies in the Consortium since its inception in November 2006, significantly strengthening its Advertiser/Publisher Network and advancing its advertising strategy to be the “must buy” for the most advertisers.
Popularity: 100% [?]
