If you are a recruiter or a company rep interested in beginning a mobile recruiting strategy, you were probably present for Michael Marlatt’s webinar “Unleash the Power of the Third Screen.” If you missed it, here’s the takeaway:
There are 265 million mobile users in the United States. 240 million of those users have text-enabled devices. 65 million users have both text and web-enabled phones. People are more mobile than ever.
Marlatt noted 10 important reasons on why mobile recruiting matters:
- It’s personal. A prospective candidate carries their mobile phone around at all times. Can you say the same for a laptop?
- Intimacy. Mobile marketing gives you the flexibility to target your campaigns to a particular audience.
- Confirmed identity. You know who’s on the other end.
- Convenience. Candidates can read SMS messages at anytime of the day and respond in a quick and timely manner.
- Actionable. Craft a compelling “call-to-action” message along with your campaign to see the best results.
- Persistent and Viral. Candidates have the ability to forward your messages with a few simple buttons.
- Opt-In. Candidates can decide the level of interaction they wish to have with you and can easily opt out of your campaigns.
- Builds relationships. Mobile allows you to be creative while maintaining that ‘personal touch.’
- Organized. Candidate management during high-volume peaks.
- Powerful. Measurement, analytics, and digital services tell you exactly how your campaign is faring and allows for control and change.
To begin your mobile recruiting campaign, you need to map out a plan of attack and to discern what options suit your needs. Marlatt defined four great tips that you can guide your preparations:
1) Define the goals and prepare. Develop a strong call to action that creates a reaction within target audience. Think about developing a mobile version of your site, whether it be for your company or job board. Develop a program that is RELEVANT to your audience. Relevance is key to gaining participation and seeing success.
2) Select the appropriate tools. Marlatt suggested some web-to-text options, which are web sites that allow users to send messages through SMPP. Joopz, 3Jam, and Hellotxt are mentioned as viable resources. Marlatt also discussed using a short-URL service like BudURL to shorten your URLs and track analytics. Finally he encouraged investing in recruiting-focused mobile providers like mJob and Recruit2Mobile.com to assist with campaign goals and strategies.
3) Launch the program. Integration with other marketing strategies is of the utmost importance to achieve the best ROI. Incorporate your mobile strategy into your career fairs, online and print ads, brochures, and emails. Be sure your message is consistent across ALL channels.
4) Measure your progress. Consider using a CRM tool to track your successes and failures.
Remember – Integration is the key to success. A stand-alone mobile marketing campaign won’t work. Be sure you integrate your message across all channels, whether it be through emails, print, online ads, or at career fairs to maintain a consistent message.
If you missed the webinar, it will be repeated on April 23 at 1 p.m. EST. To register, click here.
Popularity: 1% [?]