JumpTap, a heavily-funded mobile search and advertising startup, is launching a new mobile ad marketplace called tapMatch.
JumpTap, which already offers mobile search and display advertising, says tapMatch is its answer to Google’s AdWords. The company will be competing with Google’s own mobile version of AdWords and Yahoo‘s mobile services. However, JumpTap says its new product will offer a more targeted approach than their competitors.
AdWords allows users to bid to have their ads appear next to specific keywords. tapMatch, on the other hand, will allow ads to appear on mobile Web sites, search results and applications, including iPhone apps.
Paran Johar, JumpTap chief marketing officer, said the difference is that tapMatch’s ads will be much better targeted. For example, advertisers can ensure ads only appear on certain phones or through certain carriers, meaning companies won’t waste money advertising a mobile application to someone who won’t be able to download it.
Further, the targeting includes data, such as demographics and geographic location. Some of topMatch’s partners have already seen three-times as much clickthrough when compared to ads in competing networks.
Popularity: 1% [?]