Here is further proof that employers throughout the world are taking advantage of the power of mobile when it comes to recruiting.
A recent copy of The Journalist, a German magazine, featured a recruiting ad from Siemens that included a QR code. Users who scan the barcode with their mobile phone are taken to an Internet site providing further information about the company and its positions.
QR codes are 2D bar codes that contain data. In order to read a QR code, a mobile phone user simply launches a reader on their device and takes a picture of the image. The software then triggers the appropriate response, which can include launching a URL in the phone’s browser or streaming a video or MP3.
While QR codes have mainly been used in Asia so far, they are beginning to gain more popularity throughout Europe and the United States.
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