A new Kelsey Group forecast says the mobile ad business is set to go from $160 million in ‘08 to $3.1 billion in 2013. A bit optimistic? Maybe. But the most interesting item is how SMS, or text messaging dollars are going to be shifting over to mobile search marketing over that period.
Couple things are at work here. 1) Smartphone ownership is on the rise, and 2) The advent of Google’s Android and other Web search engines getting into the mobile arena is unmistakable. Think Google’s integration with the iPhone.
Search marketing is a big part of how we at mJob see the future of mobile marketing. Don’t get us wrong. SMS will continue to be a very important part of the landscape for a long time to come. But it’s good to see some forecasting to back up the growth of search marketing.
Click here for more on how to leverage SEO / SEM in your mobile recruiting efforts.
Related
Mobile search marketing ‘to become more important’
Popularity: 1% [?]