Posts Tagged ‘Mobile’

Google Tops Mobile Searches

Monday, May 11th, 2009

Most people know that Google is the preferred search engine. But did you know that Google also is topping the charts when it comes to mobile phone searches?

When it comes to traditional search, Google dominates the market, with 63.7 percent of all searches conducted in the United States, compared to Yahoo‘s 20 percent. However, those numbers don’t take into account mobile Internet devices. A new report from Net Applications, an Internet marketing firm, found that Google accounts for 97.5 percent of all mobile phone searches.

On top of that, BusinessWeek recently reported that Dell is looking into the option of using Google’s Android operating system for a new line of inexpensive laptops. Dell would be the second major computer manufacturer to talk about abandoning Windows for Android, following the lead of Hewlett-Packard.

There also have been reports that Google could buy Twitter for a few hundred million dollars. Apple also has offered to buy Twitter for $700 million. But Twitter Co-Founder Biz Stone has said he won’t sell the company. However, a new way of searching tweets could be more Google-friendly.

Santosh Jayaram, vice president of operations at Twitter and former head of search quality at Google, recently revealed that now Twitter’s search engine will scan each tweet, find embedded links, scan the linked page and index the content to produce more accurate results. Twitter’s search engine also will rank results according to the hottest Internet or cultural trend of the moment, as well as the popularity of each twitterer.

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Mobile Advertising to Rebound

Wednesday, May 6th, 2009

Mobile advertising will most likely face the same trials and tribulations that other advertising venues are currently seeing, but mobile is more likely to make a quick comeback.

Magna recently released a report that found mobile advertising is just as susceptible to cuts and slowed growth as those seen online and in other mediums as of late. However, the report also found that mobile advertising will see a rebound in 2010 as apps and other mobile platforms become better organized.

Magna said the ability for mobile advertising to rebound will come from emerging mobile applications such as iPhone apps and other offerings for Android and Blackberry devices. But each of these systems need time to develop before advertising can grow.

“The app store business model is a fascinating one, an open source environment where two guys in a garage can build an application, and do so with meaningful scale,” Brian Wieser, global director of forecasting at Magna, said. “The advertising market will come eventually, [though] maybe not for a 12-month time period.”

The report projects that mobile ad spending will increase by 36 percent this year, from $169 million to $229 million. This is less of an increase than the one predicted last year. However, the report finds that mobile networks are the largest sub-sector within mobile advertising and will see the most growth in absolute terms during the next several years.

“Because mobile traffic is so fragmented, the only efficient way to aggregate large audiences with the mobile Web is through ad networks,” Wieser said.

Because the mobile Web sector is still somewhat new, some ad networks have consolidated and there is the possibility of additional acquisitions or niche specialization similar to that seen on the Web. For instance, the iPhone could benefit from this, as users are more likely to browse applications than Web sites.

“So much of the traffic on mobile advertising is coming from the iPhone right now, but it appears to be diverting traffic from mobile Web pages,” Wieser added. “And so to the degree that a mobile Web page may have been more monetized than an application, any shift to traffic to applications may be less advertising.”

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Companies Implementing Android

Thursday, April 30th, 2009

Many companies, including Acer, are working on implementing Android into different devices.

Acer is working on several different devices that use Google’s Android operating system and software and the company is planning to launch a smartphone that uses the software later this year.

“The entire industry is looking at Android,” Gianfranco Lanci, Acer president and CEO, recently said at the company’s first-quarter investor’s conference. “We are testing Android on a lot of different solutions. We are working on an Android solution for the smartphone, [but] I think it’s too early to say if we’re going to see Android on a netbook in the near future.”

Lanci said Android is good for communication and Web access, but isn’t sure if it’s right for traditional PCs. He said a smartphone with the software makes more sense than having it on a netbook.

T-Mobile was the first mobile network operator to launch an Android handset, the G1, and sold a million of the smartphones in the first six months it was on the market. However, this is less than the number of iPhones sold in the same time period.

Several more Android smartphones are in the works, including more from High Tech Computer, the G1 developer, one from Samsung Electronics and two from Far EasTone, a mobile network operator in Taiwan.

The netbook market for Android is largely untapped. Hewlett-Packard confirmed earlier this year that it had been testing Android on netbooks and Guangzhou Skytone Transmission Technologies, based in China, has said its Android netbook is undergoing final testing before it launches.

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Mobile Advertising to Increase

Tuesday, April 28th, 2009

One research company is predicting that mobile and social network advertising will substantially increase during the near future.

Amidst its recent conference, Forrester Research released its projections for the growth of online advertising. The company found that mobile and social networks will have the best areas of growth, although all online sectors are showing strong growth potential.

The company predicts the overall online advertising growth rate for the six-year period from 2008 to 2014 will be 17 percent. At the same time, mobile advertising is expected to grow 27 percent per year, while social network advertising should grow 34 percent per year.

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Mobile Marketing Remains Resilient

Monday, April 20th, 2009

We all know that traditional advertising spending has been declining lately, but mobile marketing still seems to be staying afloat.

Advertising such as that seen in newspapers and magazines is quickly becoming outdated. While the current economic recession is partly to blame for this, the increasing popularity of other advertising mediums, such as mobile, have proved to be more cost effective and efficient.

A new report by Juniper Research found that mobile marketing in general is seeing the same amount of investment as it did before the current economic recession began. Many companies with minimal advertising budgets are turning to mobile.

Windsor Holden, principal analyst at Juniper Research, said this could lead the mobile advertising sector to be more widely adopted by markets than it would have without the recession.

“The proportion of ad spend which is going to mobile is definitely increasing,” Holden said.

The recession is causing more and more companies who normally wouldn’t use markets like mobile to turn to new marketing methods in order to stay in the game. While other forms of advertising are becoming old or, in some cases, non-existent, the future of mobile still looks promising.

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Android Expanding Beyond Phones

Tuesday, April 14th, 2009

Soon, the Google Android operating system will be found on more than just cell phones.

As Android Guys previously reported, Motorola is producing a TV set top box for KDDI, a Japanese telephone and broadband service provider. The device is expected to be on display at CEATEC, Japan’s largest electronics show to be held during October.

Au Box, as the new technology is to be called, will allow users to take their music and video content with them. The box lets users play or rip a CD and either store the music or transfer it to a mobile device or portable media player via a USB cable. The box also allows users to upload and transfer video files.

Music files can be played by the device through its integrated stereo speakers. The box also plays DVDs.

Since Android was developed for the mobile phone, there has been talk of the technology expanding to Netbooks, set-top boxes, TVs, voice over IP phones, digital picture frames and karaoke machines.

The Open Embedded Software Foundation, made up of Japanese companies that plan to use Android for reasons other than mobile phones, includes ARM, KDDI, Japan Cable Laboratories, Alpine Electronics and Fujitsu Software technologies.

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Coldplay Launches Mobile Site

Wednesday, April 8th, 2009

These days it seems like everyone is going mobile, and even one of the world’s biggest musical acts, Coldplay, is getting in on the action.

The group recently launched a new mobile site that gives users access to the latest news, tour dates, videos, pictures and a new Oracle section to keep up with the latest answers. The site is formulated so that when you go to Coldplay.com via your mobile browser, you’ll automatically be redirected to the mobile site.

In addition to the group’s new mobile presence, the Tap Tap Revenge: Coldplay Edition game has launched for the iPhone and iPod Touch. The game is the latest release in the Tap Tap Revenge series, which allows players to tap along to songs on their mobile device. The game is available from iTunes stores.

The game features 10 full Coldplay songs users can play along to, as well as graphics and effects inspired by the band’s videos. The game also includes a Coldplay.com news feed and Facebook Connect feature so users can broadcast their game scores to the world.

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Mobile Classifieds Increasing

Tuesday, April 7th, 2009

Openwave Systems recently published a study that outlines the latest key trends in mobile Internet usage in the United States. Not surprisingly, more people are searching through classifieds – and that includes job listings – using their mobile phones.

Openwave Systems studied data from its mobile analytical solution and was able to identify strong growth in the use of mobile-based classified advertising, location-based content and advertising and mobile social networking.

The study found that Craigslist ranked number seven in the top 10 search terms on Google, which suggests a trend toward mobile classifieds for jobs, as well as ads for housing, bargain priced goods and services.

The study further found that while AdMob served the most ads, it also had the lower click through rate when compared to BuzzCity and Microsoft. The lower rate may be the result of too many generic ads that aren’t relevant to the subscriber.

Finally, the study also found that mobile marketing’s ability to take into account a person’s location at any given time is growing. This ability could open many new doors and allow for a much more personalized experience for both employers and job seekers who are turning to mobile.

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