Posts Tagged ‘iPhone’

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Android Continuing to Succeed

Monday, April 27th, 2009

The success of Google’s Android is continuing to grow.

AdMob recently released its March network data report, which showed that worldwide requests on the AdMob network increased by 17 percent from February to 7.7 billion. The report also found that Android-based phones are growing, and that 50 percent of all ad requests from iPhone and Android services come from applications.

Android alone represented about 6 percent of the total ad requests on the AdMob network. This makes Android tied with Palm as the number four mobile smartphone operating system in the country, behind iPhone, RIM and Windows Mobile. The G1 came in as the number four smartphone in the country, behind the iPhone, Blackberry Curve and Blackberry Pearl.

In comparison, Android requests have grown 47 percent per month since the product launched, while the iPhone has grown 88 percent per month since the launch of the App Store.

More than half of AdMob’s ad requests for the iPhone and Android came from applications instead of mobile Web pages. Apart from games, there also are movie apps, news apps and sports apps. This means application stores on platforms other than the iPhone have the potential to be very successful and that apps will most likely replace some browser-based activities.

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Dockers ‘Shakeable Ad’ on iPhone

Sunday, April 19th, 2009

Hat Tip

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iPhones Fit for Work

Wednesday, April 15th, 2009

Forrester Research – the analyst firm that previously said the iPhone was unfit for the workplace – now says the device has many benefits to companies.

Analyst Ted Schadler has now said the iPhone is more than fit for use at work. Schadler notes that Oracle, Kraft Foods and Amylin Pharmaceuticals, Inc. have all adopted the iPhone to their workplace.

Schadler said the reasons the iPhone is now fit for corporate consumption include: it works with Microsoft Exchange; the Safari browser and iPhone mail application are comparable to netbook quality and iPhone 3.0 software due out this summer will have better support for VPNs and workplace security, including disabling the camera and creating encrypted backups.

Schadler also notes that most employees purchase their own iPhones instead of waiting for the company to provide one, which in turn lowers company costs and makes an employee more protective of the device.

Schadler said he thinks the BlackBerry is better for e-mail and calendars, but the iPhone is better for everything else. Because smartphone use is moving beyond e-mail and schedules to Web access and other applications, Blackberry – one of iPhones biggest competitors – has become less important.

In late 2007, Forrester said the iPhone was unfit for corporate workplaces. The firm said lack of encryption for confidential data, lack of Microsoft Exchange support for calendars and e-mail and a lack of applications for the phone made it an unnecessary tool. The firm also noted that a stolen iPhone could result in a security breach.

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Andreessen: “Mobile has Arrived”

Sunday, February 22nd, 2009

Skip The Bachelor, Survivor and Idol. Instead, spend an hour of your life watching the recent interview between Charlie Rose and Web stalwart Mark Andreessen:

The interview is packed with geeky goodness, but perhaps what stood out most were comments on mobile by Andreessen, who said, “So the big thing is mobile has arrived. So you have these technology friends that people talked about, and talked about, and talked about, and talked about, and talked about, and they never quite happen. And then all of a sudden, they happen …

“You’ve now got the 3G networks. You’ve got really super sophisticated handsets. You’ve got application developers, you’ve got content, you’ve got all this stuff, and it’s just catalyzed, and it’s just gone boom. And so here in the US, we see it with the iPhone.”

Specifically, Andreessen praises the iPhone’s application marketplace and its impact on Microsoft’s mobile strategy. “They’re doing a rethink. They’ve had a mobile strategy for years, right, and they’ve had mobile, Windows Mobile. They’re doing a rethink of it because they’ve seen the iPhone, right?

“… And so there’s going to be just a tremendous amount of innovation, and then actually a lot of people using it. It’s going to be a real thing.”

Andreessen also describes his newest venture, Qik, a technology that allows users the ability to share with others what’s going on anywhere live. “So basically, 3 billion phones in the world. They all have cameras. 3 billion sources of live streaming video.”

Methinks such a solution could have interesting mobile recruitment implications.

Related
TechCrunch.

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Sponge Bob Coming to iPhone

Monday, February 9th, 2009

It has zero relevance to mobile recruiting, but who cares? We love Sponge Bob. And we really like that he’s coming to the iPhone.

According to MobileMarketer:

Nickelodeon signaled its entry onto the iPhone platform with a mini-application, “The SpongeBob Tickler,” on Jan. 20. Since its launch The SpongeBob Tickler, developed in partnership with Mobui, leapt into the top 10 best-selling iTunes applications, receiving more than 3,000 downloads per day.

In addition to “Tickler,” Nick will also be launching “Wacky Walk” and “Diner Dash” for Sponge Bob, as well as adding apps for Dora the Explorer and iCarly. My 2-year-old will be so excited.

Diner Dash, will create a portable SpongeBob-themed version of the popular casual game, Diner Dash, set in the Krusty Krab, the Chum Bucket and other under-the-sea locations. The Wacky Walk application, coming in April, is a platform game that will allow users to tap, swipe, tilt and shake scenery to get obstacles out of SpongeBob’s way.

“The application is an opportunity for Nickelodeon to have a footprint on the iPhone, which offers a unique experience to coincide with each of the shows,” said John Burry CEO of Mobui, New York.

Here’s hoping Patrick gets his own app soon too.

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