Posts Tagged ‘iPhone’

« Older Entries

App Usage: Android vs. iPhone

Monday, August 31st, 2009

A recent report from AdMob found that consumers who download apps onto Android handsets and those who download apps onto an iPhone behave similarly.

The biggest difference, the survey found, is that only 19 percent of Android users download apps, compared to 40 percent of iPod touch users and 50 percent of iPhone users.

“However,” the report said, “users who purchase paid apps on either platform exhibit similar downloading and spending habits, indicating the potential for paid apps on Android Market as it develops.”

The report further found that each month, Android and iPhone users download about 10 new apps, compared to the 18 apps that iPod touch users download. More than half of both users spend more than 30 minutes per day using apps.

In addition, more than 90 percent of Android and iPhone users browse and search for apps directly on their mobile device. Users who regularly download paid apps spend an average of $9 on five paid downloads each month.

iPhone users still outrank others, representing 60 percent of America’s smartphone usage in AdMob’s network during July, followed by RIM at 13 percent and Android at 12 percent.

Popularity: 1% [?]

Tags: , ,
Posted in Articles | 4 Comments »

RIM Outperforms Apple

Monday, August 17th, 2009

The top contender on this year’s list of Fortune‘s Fastest Growing Companies may surprise you.

Research in Motion was ranked number one on the list, with a three-year average earnings-per-share growth of 84 percent and revenue growth of 77 percent. Shares of RIM have a three-year annual total return of 45 percent.

Apple, which is three times the size of RIM in sales and market value, only came in at number 39 on the list. In fact, IDC recently reported that the bestselling smartphone in America so far this year by units is not the iPhone, but the BlackBerry Curve, which is made by RIM.

RIM has a 56 percent share of the $12 billion U.S. smartphone market. During the past 10 years, the company has sold about 65 million phones to its 28.5 million subscribers, increasing its stock market capitalization from $96 million to $42 billion.

Even though the BlackBerry was once considered a business tool, it has made large gains as a consumer product, and now appeals to many markets and age groups. During Q4 2008, 80 percent of the company’s new subscribers came from the non-business crowd, which could have something to do with the company launching its first television campaign targeting a mass audience at the same time.

Popularity: 1% [?]

Tags: , , ,
Posted in News | No Comments »

Facebook Focuses on Mobile

Tuesday, July 14th, 2009

In an attempt to focus more on mobile users, Facebook is teaming up with DeviceAnywhere to ensure its mobile applications are optimized for specific handsets.

DeviceAnywhere is an SaaS platform that allows application developers and device manufacturers to test software on a variety of handsets from more than 30 mobile operators throughout the world.

Facebook has already had some success with its mobile applications, as the iPhone Facebook app is often on the App Store‘s most-downloaded list. Now Facebook is hoping to have that kind of luck with other smartphones.

“Although many companies offer mobile sites or applications for their consumers on-the-go, Facebook is taking it a step further by developing multiple applications that are customized to a user’s device,” DeviceAnywhere CEO Faraz Syed said. “Not only does this require testing an enormous amount of handsets, but also on carriers and networks on a global scale.”

Almost 20 million users access MySpace through a cellphone, causing the company to look at the mobile market as a strong growth avenue that could be monetized with relevant ads. However, neither Facebook nor MySpace have been able to significantly monetize its mobile users. The fact that neither company has strong location integration – a strong facet for other mobile social networks like Loopt, Brightkite and MocoSpace – could be the reason why.

Popularity: 1% [?]

Tags: ,
Posted in Articles | No Comments »

mJob iPhone App Launches

Tuesday, July 7th, 2009

We’re proud to announce the birth of our iPhone application, which went live on Sunday, July 5th. It’s the culmination of a lot of work and commitment by a small team of passionate people. And we think it’s the first step in developing something special in the online employment space and mobile recruiting.

mjob-app-screenshot

Users can search through listings by keyword and location. Unlike some apps that use something like job board APIs, we don’t send you to a mobile-unfriendly site, so the whole experience is hopefully consistent. Users can e-mail themselves jobs they like and go through the whole applicant tracking process from a desktop computer.

By the end of the year, we hope to add functionality that’s already on the drawing board. We’ll also learn from our analytics and user behavior to make improvements. This addition of an iPhone app also helps mJob clients get their job content onto the fastest growing mobile device on the planet.

We’re under no illusion here at mJob that we have don’t a long way to go in making this journey complete. User feedback, as always, will be important, and you can’t get that if you don’t get on the field in the first place. Step one is just getting into the game. We’ll get better from there. And well, hell, it’s just fun to be on the iPhone.

To download mJob’s iPhone application via iTunes, click here.

Popularity: 1% [?]

Tags:
Posted in News | 2 Comments »

iPhone Users vs. iPod Touch Users

Thursday, June 18th, 2009

AdMob recently released new research on the demographics and behavioral characteristics of iPhone and iPod touch users. The research found that while there are several similarities between users of the two devices, there are key differences in the demographic makeup of each group in areas such as age and household income.

The research found that five in 10 people use the iPhone and iPod touch more frequently than they read printed newspapers. More than 40 percent say they use the Internet on their mobile device more often than using the Internet on a computer or listening to a radio.

The research further found that iPhone users are generally older. About 69 percent of iPod touch users are between 13 and 24-years old, while only 26 percent of iPhone users are in that age group. About 31 percent of iPhone users are 35 to 49-years old, while only 12 percent of iPod touch users are in that age group. Overall, 74 percent of iPhone users are older than 25, compared to 31 percent of iPod touch users.

On top of that, more than 70 percent of iPhone and iPod touch users are male. iPhone users also have higher incomes, with 78 percent seeing an average annual household salary of at least $25,000, compared to only 66 percent of iPod touch users seeing that salary.

Also, iPhone users are more likely to have children than iPod touch users, which can be accounted for by the difference in age of the two user groups. About 46 percent of iPhone users have children, while only 28 percent of iPod touch users do.

And the research found that in the next six months, 57 percent of iPhone users plan to buy clothing, 47 percent plan to buy enteratinment and 45 percent plan to travel. When it comes to iPod touch users, 61 percent plan to buy clothing, 53 percent plan to buy entertainment and 36 percent plan to buy mobile phones within the next six months.

“This research highlights how important it is for marketers to understand the mobile landscape and the characteristics of the users of a particular platform or mobile device,” comScore Vice President Loftlon Worth said. “Putting a little extra effort into the planning process can help a mobile campaign be significantly more successful.”

The research was conducted by comScore on AdMob’s iPhone network of mobile Web sites and applications, meaning it’s representative of AdMob, but not necessarily the overall mobile population.

Popularity: 1% [?]

Tags: , ,
Posted in Articles | No Comments »

New Mobile iGoogle for Smartphones

Friday, June 12th, 2009

Google has released a new version of iGoogle for the iPhone and Android phones.

“This new version is faster and easier to use,” a company spokesperson said. “It supports tabs as well as more of your favorite gadgets, including those built by third-party developers … One of our favorite new features is the in-line display of articles for feed-based gadgets. That means you can read article summaries without leaving the page. You can also rearrange gadget order or keep your favorite gadgets open for your next visit.”

Google previously released an iGoogle interface optimized for iPhone in 2008, but it discontinued that version a year later.

“We’ve decided to direct iPhone users to the standard mobile iGoogle page,” the company said at that time. “We’ve found that people hit iGoogle from lots of different phones – we want to ensure you’ll all see the same version.”

However, the regular mobile interface is basic and only able to show feeds and a small number of gadgets. The mobile iGoogle doesn’t have tabs and is optimized for WAP phones instead of smartphones.

To access the new version of iGoogle, go to iGoogle.com on your iPhone or Android phone and click on “Try the new Mobile iGoogle.” Google won’t allow you to switch to the new version, so bookmark the page in order to access it in the future.

Popularity: 1% [?]

Tags: , ,
Posted in News | No Comments »

CNET Disses iPhone

Wednesday, May 27th, 2009

Popularity: 1% [?]

Tags:
Posted in Opinion | No Comments »

iPhones Have Advertising Power

Tuesday, May 26th, 2009

We all know the iPhone has the reputation of being the cool kid on the block, but did you know it’s good for advertising?

Brightkite, Inc. and Gfk NOP recently completed a study that found iPhone users are more likely to recall mobile ads than those not using an iPhone. Those using iPhones were more likely to recall all measured types of mobile ads, including mobile display, standard text message, audio, picture or video messages and mobile TV and video ads.

This could be a good sign for other marketers who are making touch-screen smartphones, such as the BlackBerry Storm, Palm Pre and Google Android. However, some experts are wondering if iPhone users represent a viable demographic.

That question is sure to get some varied answers. Nielsen estimated that only 5.9 percent of U.S. households owned or rented an iPhone during Q3 2008. However, the NPD Group ranked the iPhone as the second-highest-selling smartphone in 2009. A Skype survey conducted by Zogby International ranked the iPhone as the second-most-popular smartphone following the BlackBerry.

Another plus – iPhone users like the device. J.D. Power and Associates ranked Apple as the number one smartphone brand during the second half of 2008, based on a customer satisfaction index. On top of that, a survey by Rubicon Consulting found most iPhone users are under 30-years old, technologically sophisticated and more likely to buy new gadgets.

Popularity: 1% [?]

Tags: ,
Posted in Articles | No Comments »

Google Finds New Mobile Search Patterns

Tuesday, May 12th, 2009

Google has released the findings of a study that show new mobile search patterns for Apple’s iPhone and smartphones using Google’s Android.

The new search patterns could signal a change in advertising and behavioral targeting for mobile search, according to an article by MediaPost. The results found that iPhone users search in much the same way as computer users.

The study was completed by Maryam Kamvar and Melanie Kellar of Google and Ya Xu from the Department of Statistics at Stanford University. The three created a metric for quantifying the variability of a user’s search intentions throughout time. The variability metric, or entro-percent, is a “normalized entropy metric” that compares the number of search tasks issued by a user with the number of categories those search tasks fall under.

The group used data in the research from anonymous logs that don’t contain personally identifiable information. The sample from approximately 10,000 users of each platform was selected by a random subset of browser cookies that fell into a specific numeric range.

“Our logs analysis is done on an aggregate-level, which means we’re never looking at sequences of searches made by one user,” Kamvar said.

Of all the study’s findings, the most surprising was that many trends indicate that searches on high-end phones are becoming more like computer-based searches. This includes query length, diversity and repeat search behavior.

“These trends on the high-end phones indicate to us that mobile search is starting to really ‘work,’” Kamvar continued. “In other words, mobile search is a viable means for users to find information.”

The study further found that the average number of words per iPhone query was about the same as those in computer queries. An iPhone query consists of an average of 2.93 words and 18.25 characters. Queries from conventional phones consist of an average of 2.44 words and 15.89 characters, an increase from the previous reported average of 2.35 words.

This information should help Google better serve mobile customers. The research not only indicates that there is no one search interface suitable for all mobile phones, but also suggests that high-end phones that integrate with standard computer-based functions that personalize features would be beneficial to the user.

“(The) study shows that properly targeted mobile ads would enormously benefit the advertiser and the mobile user,” Kamvar added. “This is because we find mobile users on the non-high-end devices who query a topic seem to be ‘loyalists’ to a particular topic.”

Popularity: 1% [?]

Tags: , ,
Posted in Articles | No Comments »

Mobile Advertising to Rebound

Wednesday, May 6th, 2009

Mobile advertising will most likely face the same trials and tribulations that other advertising venues are currently seeing, but mobile is more likely to make a quick comeback.

Magna recently released a report that found mobile advertising is just as susceptible to cuts and slowed growth as those seen online and in other mediums as of late. However, the report also found that mobile advertising will see a rebound in 2010 as apps and other mobile platforms become better organized.

Magna said the ability for mobile advertising to rebound will come from emerging mobile applications such as iPhone apps and other offerings for Android and Blackberry devices. But each of these systems need time to develop before advertising can grow.

“The app store business model is a fascinating one, an open source environment where two guys in a garage can build an application, and do so with meaningful scale,” Brian Wieser, global director of forecasting at Magna, said. “The advertising market will come eventually, [though] maybe not for a 12-month time period.”

The report projects that mobile ad spending will increase by 36 percent this year, from $169 million to $229 million. This is less of an increase than the one predicted last year. However, the report finds that mobile networks are the largest sub-sector within mobile advertising and will see the most growth in absolute terms during the next several years.

“Because mobile traffic is so fragmented, the only efficient way to aggregate large audiences with the mobile Web is through ad networks,” Wieser said.

Because the mobile Web sector is still somewhat new, some ad networks have consolidated and there is the possibility of additional acquisitions or niche specialization similar to that seen on the Web. For instance, the iPhone could benefit from this, as users are more likely to browse applications than Web sites.

“So much of the traffic on mobile advertising is coming from the iPhone right now, but it appears to be diverting traffic from mobile Web pages,” Wieser added. “And so to the degree that a mobile Web page may have been more monetized than an application, any shift to traffic to applications may be less advertising.”

Popularity: 1% [?]

Tags: , ,
Posted in Articles | No Comments »

« Older Entries