Hoover’s, Inc. has added LinkedIn contact data to its subscriber site. This new addition provides integration between Hoover’s information on 31 million companies and 37 million people with LinkedIn’s professional network of business contacts.
When viewing a targeted company or person on the Hoover’s site, customers can now view contacts in that company that are already in their own LinkedIn network.
“We realize, especially in this economy, that closing a sale or business deal can be heavily reliant on finding and using the right connections within your professional network,” said Nirmal Shani, Head – sales & marketing solutions, Dun & Bradstreet India. “This LinkedIn integration builds upon our commitment to providing customers with the best ways to discover how to connect to the companies and business decision makers on our site.”
Hoover’s subscribers can learn how many people they are connected to at any given company through the LinkedIn Connections integration, and can access those individual’s LinkedIn profiles with a single click.
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