Google has shaped its online advertising system, AdWords, for display on Android and iPhone devices.
By clicking a new checkbox in the AdWords set up process, advertisers can now create targeted ads directed solely to mobile customers with full internet browsers. These ads are entirely different from Google’s regular mobile ads which are meant to be displayed on devices with smaller screens that cannot render full HTML web pages.
“All AdWords advertisers will be able to target their ads to display on the iPhone, Android and other mobile device with an Internet browser HTML,” said Alexandra Kenin, product marketing manager for mobile ads team.
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