CKR Interactive has announced that it has expanded ExCELLerate to include mobile job sites, scan marketing and Bluecasting. ExCELLerate is the company’s complete, mobile recruitment marketing solution. The new features will bring together CKR Interactive’s recruitment advertising expertise and mJob’s cutting-edge mobile technology to enable employers to launch well-rounded, successful mobile recruiting campaigns.

“CKR Interactive is excited about our new partnership with mJob, as their robust mobile marketing solutions and well-rounded knowledge of the recruitment industry will further expand and strengthen our mobile recruitment marketing solution – ExCELLerate,” Skye Callan, manager of interactive product development, said.

“We’re looking forward to helping our clients take advantage of this technology,” Callan continued. “Mobile recruitment marketing will allow them to target and attract prospective candidates (both active and passive), as well as maintain ongoing communications with their pipeline of top talent, and is a great addition to any recruitment marketing plan.”

Part of the expansion will include mobile job sites. ExCELLerate’s mobile job search sites will allow employers to guarantee that any potential candidate with a mobile Web browser can view their jobs in any of the thousands of mobile formats and easily apply to them through the employer’s applicant tracking system.

The expansion also will include scan marketing, a feature that brings employers’ jobs and employment brand to life with a camera phone, delivering real-time content to job seekers when they’re engaged with the employer and potential job opportunities.

Finally, the expansion will include Bluecasting. This is the ultimate in proximity marketing, allowing employers to send out customized messages to prospective candidates with Bluetooth-enabled phones. This new feature will be great for career fairs and college recruiting events, among other things.

ExCELLerate will enable instant message delivery to prospects who are interested in an employer’s opportunities, making it easier to attract active and passive candidates. This solution is scalable for companies of any size and is well-suited for global companies or organizations with multiple locations.

“I’m pleased that mJob will be able to assist CKR Interactive’s clients with their mobile initiatives,” mJob CEO Joel Cheesman said. “CKR Interactive recognized that providing their clients with the option of a mobile site ensures they remain on the cutting-edge of recruiting technology and gives their clients a leg-up in an increasingly competitive landscape. We look forward to powering these initiatives and helping their clients enjoy a productive, cost-effective mobile strategy.”