mJob has partnered with Bayard Advertising, a full-service recruitment communications company.
Bayard Advertising partners with employers to save time and money by developing interactive strategies, employer brand campaigns, weekly ad creation and placement and Web site design.
The new partnership will allow Bayard’s clients the option of including a mobile initiative powered by mJob to enhance their current sourcing and candidate management campaigns.
“Our alliance with mJob gives us a competitive advantage to offer the best mobile marketing solutions available,” Eric Holwell, director of of Interactive Services at Bayard Advertising, said. “In addition to standard text messaging campaigns, mJob expands our scope of services to include bluecasting, scan marketing and WAP site development which can host our clients’ jobs in a readable format designed for mobile handsets. Targeted SEO and SEM strategies are available as well which will assist in taking advantage of the 20 million people who search on a mobile handset.”
“Bayard is a well-respected, long-standing company in this industry, and mJob is proud to be delivering solutions in tandem with their current array of services,” mJob Founder Joel Cheesman said. “This partnership ensures that Bayard’s clients can take advantage of the latest mobile technologies to ensure an effective, efficient mobile strategy.”
The most recent research indicates that mobile is the most pervasive technology. There are more than 4 billion handsets connecting users throughout the world, making mobile always within reach, unlike land lines and computers that aren’t as compact and versatile.
A recent study by the CDC shows that for the first time, cell phones outnumber fixed lines as a household’s unique phone. The study found one in five homes have a cell phone but no land line.
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