Posts Tagged ‘Android’

App Usage: Android vs. iPhone

Monday, August 31st, 2009

A recent report from AdMob found that consumers who download apps onto Android handsets and those who download apps onto an iPhone behave similarly.

The biggest difference, the survey found, is that only 19 percent of Android users download apps, compared to 40 percent of iPod touch users and 50 percent of iPhone users.

“However,” the report said, “users who purchase paid apps on either platform exhibit similar downloading and spending habits, indicating the potential for paid apps on Android Market as it develops.”

The report further found that each month, Android and iPhone users download about 10 new apps, compared to the 18 apps that iPod touch users download. More than half of both users spend more than 30 minutes per day using apps.

In addition, more than 90 percent of Android and iPhone users browse and search for apps directly on their mobile device. Users who regularly download paid apps spend an average of $9 on five paid downloads each month.

iPhone users still outrank others, representing 60 percent of America’s smartphone usage in AdMob’s network during July, followed by RIM at 13 percent and Android at 12 percent.

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New Mobile iGoogle for Smartphones

Friday, June 12th, 2009

Google has released a new version of iGoogle for the iPhone and Android phones.

“This new version is faster and easier to use,” a company spokesperson said. “It supports tabs as well as more of your favorite gadgets, including those built by third-party developers … One of our favorite new features is the in-line display of articles for feed-based gadgets. That means you can read article summaries without leaving the page. You can also rearrange gadget order or keep your favorite gadgets open for your next visit.”

Google previously released an iGoogle interface optimized for iPhone in 2008, but it discontinued that version a year later.

“We’ve decided to direct iPhone users to the standard mobile iGoogle page,” the company said at that time. “We’ve found that people hit iGoogle from lots of different phones – we want to ensure you’ll all see the same version.”

However, the regular mobile interface is basic and only able to show feeds and a small number of gadgets. The mobile iGoogle doesn’t have tabs and is optimized for WAP phones instead of smartphones.

To access the new version of iGoogle, go to iGoogle.com on your iPhone or Android phone and click on “Try the new Mobile iGoogle.” Google won’t allow you to switch to the new version, so bookmark the page in order to access it in the future.

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Android to Have Strong Year

Sunday, April 19th, 2009

Google’s Android mobile operating system is expecting to have a very successful year.

The company held its earnings call last week, during which time it said Android should have a very strong year. CEO Eric Schmidt said people are becoming aware of the many uses of Android, an open source software. The company also recently announced an upgrade in new software, which has been released to the technical community.

“There are announcements happening between now and the end of the year that are quite significant from operators and new hardware partners in the Android space, which I won’t preannounce except to say that they really do fulfill much of the vision that we laid out more than a year ago,” Schmidt said.

“On the netbook side, there are a number of people who have actually taken Android and ported it over to netbook or netbook-similar devices,” Schmidt added. “So we think that’s another one of the great benefits of the open source model that we’ve used. We’re excited that that investment is occurring. And again, largely outside of Google, which we think is great.”

Google originally invested in Android, which is free, in hopes of getting more than 15 percent to 20 percent of mobile subscribers using the Web and search on their phones and clicking on Google ads.

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