Technology Alert: There’s a new tool that could have benefits for recruiters and marketers alike. It’s called Shoutlet and claims to be a social media marketing distribution tool. What’s that you ask?
Well if you want to distribute content … aka advertising, they will let you distribute that content via one interface to many social media outlets such as Odeo for podcasts and Pheedo for RSS feeds and TubeMogul for video. (TubeMogul itself is a very neat product)
According to their site, Shoutlet is the perfect tool for…
eBusiness: Use Shoutlet to boost sales and drive traffic to your site.
Ad Agencies: Enjoy unprecedented control over clients’ online marketing campaigns.
eMarketers: Get your brand message online and start harnessing the power of social media.
It strikes us that this tool is similar to what we’ve done at Jobs in Pods. Publishing social media in the form of ‘jobcasts‘ to multiple distribution points is something we’re good at. But for those companies that have job listings in a RSS feed, Shoutlet might be something to investigate.
We did a little research and they claim to have 200 social networks as part of their model. When we visited Odeo for instance it was unclear as to how they actually integrate with them. Our guess is they simple allow you to create an account on these sites which is easy to do outside of Shoutlet. But they do offer benefits like tracking, and easy to embed widgets.
The cost of this service is not listed on their site, although they claim to offer flexible pricing according to your budget.
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Tags: News, social media