We all know that traditional advertising spending has been declining lately, but mobile marketing still seems to be staying afloat.
Advertising such as that seen in newspapers and magazines is quickly becoming outdated. While the current economic recession is partly to blame for this, the increasing popularity of other advertising mediums, such as mobile, have proved to be more cost effective and efficient.
A new report by Juniper Research found that mobile marketing in general is seeing the same amount of investment as it did before the current economic recession began. Many companies with minimal advertising budgets are turning to mobile.
Windsor Holden, principal analyst at Juniper Research, said this could lead the mobile advertising sector to be more widely adopted by markets than it would have without the recession.
“The proportion of ad spend which is going to mobile is definitely increasing,” Holden said.
The recession is causing more and more companies who normally wouldn’t use markets like mobile to turn to new marketing methods in order to stay in the game. While other forms of advertising are becoming old or, in some cases, non-existent, the future of mobile still looks promising.
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