Openwave Systems recently published a study that outlines the latest key trends in mobile Internet usage in the United States. Not surprisingly, more people are searching through classifieds – and that includes job listings – using their mobile phones.
Openwave Systems studied data from its mobile analytical solution and was able to identify strong growth in the use of mobile-based classified advertising, location-based content and advertising and mobile social networking.
The study found that Craigslist ranked number seven in the top 10 search terms on Google, which suggests a trend toward mobile classifieds for jobs, as well as ads for housing, bargain priced goods and services.
The study further found that while AdMob served the most ads, it also had the lower click through rate when compared to BuzzCity and Microsoft. The lower rate may be the result of too many generic ads that aren’t relevant to the subscriber.
Finally, the study also found that mobile marketing’s ability to take into account a person’s location at any given time is growing. This ability could open many new doors and allow for a much more personalized experience for both employers and job seekers who are turning to mobile.
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Tags: Jobs, Mobile, Openwave Systems