The emergence of mobile advertising is off to a good start, thanks, in part, to smart phone innovator, the iPhone. According to 4Q data collected from social networking site Limbo and market research firm Gfk NOP, 41 percent of iPhone users recalled seeing advertisements on their handsets. The rates dropped to 33 percent for non-iPhone users. PaidContent notes that in context, TV advertising has a 10 percent recall rate.
An article on eMarketer quotes Limbo’s CEO, Rob Lawson, as saying,
“iPhone users do more things with their phones. They’re more likely to use SMS, location-based services and networks. I think over time we’ll see that gap between iPhone and non-iPhone users start to narrow as people move away from pure SMS handsets.”
JP Morgan forecasts that mobile ad spending is expected to increase 40 percent in the coming year — a boon in this troubled economy where traditional advertising efforts seem to be sliding into peril.
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Tags: Mobile Advertising