We all know the iPhone has the reputation of being the cool kid on the block, but did you know it’s good for advertising?
Brightkite, Inc. and Gfk NOP recently completed a study that found iPhone users are more likely to recall mobile ads than those not using an iPhone. Those using iPhones were more likely to recall all measured types of mobile ads, including mobile display, standard text message, audio, picture or video messages and mobile TV and video ads.
This could be a good sign for other marketers who are making touch-screen smartphones, such as the BlackBerry Storm, Palm Pre and Google Android. However, some experts are wondering if iPhone users represent a viable demographic.
That question is sure to get some varied answers. Nielsen estimated that only 5.9 percent of U.S. households owned or rented an iPhone during Q3 2008. However, the NPD Group ranked the iPhone as the second-highest-selling smartphone in 2009. A Skype survey conducted by Zogby International ranked the iPhone as the second-most-popular smartphone following the BlackBerry.
Another plus – iPhone users like the device. J.D. Power and Associates ranked Apple as the number one smartphone brand during the second half of 2008, based on a customer satisfaction index. On top of that, a survey by Rubicon Consulting found most iPhone users are under 30-years old, technologically sophisticated and more likely to buy new gadgets.
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Tags: Advertising, iPhone