As the economy continues to recover from the economic recession, it’s more important than ever before for those with fundraising jobs to find new and innovative ways to reach out to potential donors.
As the economy continues to recover from the economic downturn and consumers feel a little more comfortable with their jobs and their spending habits, many experts are predicting that nonprofits will see a surge in donations this year.
The trick for any fundraiser is to figure out how to tap into that donation potential to make sure that your own nonprofit not only stays afloat, but succeeds, and maybe even has one of the best years since before the recession.
How can you do that? Take a look at these ideas from the Association of Fundraising Professionals on how to make 2011 your best fundraising year yet:
- Call all of your existing and potential donors.
- Treat all donors with the same respect you’d give somehow who made a generous gift.
- Throw a party to educate more people about your organization.
- Hold quick meetings that don’t require sitting.
- Don’t take the fundraising process too seriously.
- Spend the most time on the part of fundraising you enjoy the most.
- Ask donors why they want to donate to your nonprofit.
- Take the time to listen to other people’s thoughts and ideas.
- Don’t be afraid to tell people why you believe in your organization.
- Spend more time working on your website than social media accounts.
- Pay a professional web designer to keep up your website.
- Start a budget for yearly web development.
- Join professional associations and attend meetings to meet potential donors.
- Spend some time refreshing and updating your skills.
- Allow yourself to take breaks and exercise so you’ll be more effective at work.
- Take the time to visit and thank donors.
- Don’t be afraid to simply ask people to donate.
- Pinpoint your top 10 potential donors and focus on them.
- Trade in your ego for a more personable attitude.
- Send thank you notes when people donate.
- Start a yearly planned giving program for existing donors.
- Set an out-of-office visit goal each week and each month.
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Tags: Fundraising jobs