ChaCha is focusing its efforts on finding advertisers, but is going about it in a unique and different way.
The company, which is an SMS search start-up based in Indiana, has been growing rapidly as of late. So it was a surprise to some when ChaCha strayed from the conventional efforts of advertising, such as those of Google and Yahoo, and decided to take more of a grassroots approach.
The company is looking for anything from direct placement advertising to mobile loyalty programs to digital coupons. ChaCha claims to have a “much closer relationship with its users” than larger companies and therefore wants to use that to its advantage when it comes to finding advertisers.
In light of this, Founder Scott Jones has been hosting get-togethers for potential advertisers at his home. The company considers the more personal form of going after customers and advertisers to be an important strategy to maintain a high level of growth and loyalty.
“It’s a relationship we’ve developed, and you get to get in on it,” Jones recently told a group of potential advertisers. “You get to insert your brand message.”
The Nielsen Company previously reported that ChaCha has answered more than 150 million questions, mostly by cellphone. While that number doesn’t compare to Google or Yahoo, it does put the company ahead of any other SMS-based answering service.
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