BuzzCity recently released a mobile advertising campaign planner for users of the company’s Global Mobile Advertising Network.
The tool, which is the first of its kind, allows marketers and brands to better plan their mobile advertising campaigns by providing information on traffic and demographic data from each of the 200 countries included in the BuzzCity network.
The Campaign Planner has an easy-to-use interface and provides key data that will help companies receive maximum results from their advertising spend. Media planners, researchers and strategists can use the tool to implement a strategy for a successful mobile advertising and marketing campaign.
The Campaign Planner includes a map display, which is colored to note the mobile Internet advertising page views available in markets throughout the world. Darker colored countries have more inventory compared to lighter colored countries, which helps advertisers identify where they should advertise.
When users roll over each country with their cursor, a pop-up window displays the number of ad impressions available per month and the average cost-per-click recorded for that market. Other information available through the tool includes carrier and network information; handset information, including brand, model, operating system and features; and user information, including gender, age and location.
“Each of the millions of ad impressions served across our network daily tell us a little more about the mobile internet landscape,” BuzzCity CEO KF Lai, BuzzCity said. “The data accrued is a trove of valuable insight for advertisers and media planners, and also paints a coherent picture of mobile internet trends – what markets are expanding, who is engaging and the types of handsets they are using to surf.
“BuzzCity’s advertisers are now able to do away with much of the trial-and-error of planning, and can establish effective campaign metrics upfront,” Laid continued. “There is no other advertising network that provides this amount of data, enabling marketers to better set goals based on their target markets, optimize their campaigns, continue to adjust performance to achieve the best click through rates, and ultimately achieve the best conversion and customer acquisition rates.”
The BuzzCity Global Mobile Advertising Network provides global wireless communities and consumer services. It is one of the largest mobile Internet advertising networks and includes more than 2,000 mobile Internet publisher sites in 200 countries in North America, Europe, Asia and Africa, along with the company’s myGamma mobile social networking community.
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Tags: BuzzCity, Mobile Advertising