A recent report from AdMob found that consumers who download apps onto Android handsets and those who download apps onto an iPhone behave similarly.
The biggest difference, the survey found, is that only 19 percent of Android users download apps, compared to 40 percent of iPod touch users and 50 percent of iPhone users.
“However,” the report said, “users who purchase paid apps on either platform exhibit similar downloading and spending habits, indicating the potential for paid apps on Android Market as it develops.”
The report further found that each month, Android and iPhone users download about 10 new apps, compared to the 18 apps that iPod touch users download. More than half of both users spend more than 30 minutes per day using apps.
In addition, more than 90 percent of Android and iPhone users browse and search for apps directly on their mobile device. Users who regularly download paid apps spend an average of $9 on five paid downloads each month.
iPhone users still outrank others, representing 60 percent of America’s smartphone usage in AdMob’s network during July, followed by RIM at 13 percent and Android at 12 percent.
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Interesting information. I’ve recently been reading about the rise in iphone and mobile internet usage. They had not provided such useful stats though.
Thanks,
Paul
I like iphone, but it is very expensive, and the an Android is also very good, it is hard to choose.