The success of Google’s Android is continuing to grow.
AdMob recently released its March network data report, which showed that worldwide requests on the AdMob network increased by 17 percent from February to 7.7 billion. The report also found that Android-based phones are growing, and that 50 percent of all ad requests from iPhone and Android services come from applications.
Android alone represented about 6 percent of the total ad requests on the AdMob network. This makes Android tied with Palm as the number four mobile smartphone operating system in the country, behind iPhone, RIM and Windows Mobile. The G1 came in as the number four smartphone in the country, behind the iPhone, Blackberry Curve and Blackberry Pearl.
In comparison, Android requests have grown 47 percent per month since the product launched, while the iPhone has grown 88 percent per month since the launch of the App Store.
More than half of AdMob’s ad requests for the iPhone and Android came from applications instead of mobile Web pages. Apart from games, there also are movie apps, news apps and sports apps. This means application stores on platforms other than the iPhone have the potential to be very successful and that apps will most likely replace some browser-based activities.
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Tags: AdMob, Google Android, iPhone