Archive for July, 2009

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T-Mobile to Release myTouch 3G

Thursday, July 9th, 2009

T-Mobile is planning to release the myTouch 3G, its second Android-powered phone, this August.

This time around, the phone will have a strong emphasis on personalization. The handset is based on the touchscreen HTC Magic, but T-Mobile has added several hardware and software changes. The phone will be available with multiple shell cases with different designs.

The phone will have a Microsoft Exchange client that will allow users to receive corporate e-mail and calenders while on the go. The phone also will come preloaded with the Sherpa application, a location-based program that customizes itself to the user’s preferences and recommends nearby shops, restaurants and other locations.

The myTouch 3G also will come with an App pack that will give users recommendations for other programs in the Android market.

The touch-screen handset is powered by Android 1.5, which includes an onscreen keyboard and video-recording capabilities. The phone has integrated Wi-Fi and EDGE and can use T-Mobile’s 3G network. The phone also has Bluetooth and GPS, as well as integration with Google‘s Web services, such as Gmail, Google Calendar, Google Maps and YouTube.

The myTouch 3G will be available for $199 with a two-year contract, putting it in direct competition with AT&T‘s iPhone 3GS.

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ChaCha Goes Grassroots to Find Advertisers

Wednesday, July 8th, 2009

ChaCha is focusing its efforts on finding advertisers, but is going about it in a unique and different way.

The company, which is an SMS search start-up based in Indiana, has been growing rapidly as of late. So it was a surprise to some when ChaCha strayed from the conventional efforts of advertising, such as those of Google and Yahoo, and decided to take more of a grassroots approach.

The company is looking for anything from direct placement advertising to mobile loyalty programs to digital coupons. ChaCha claims to have a “much closer relationship with its users” than larger companies and therefore wants to use that to its advantage when it comes to finding advertisers.

In light of this, Founder Scott Jones has been hosting get-togethers for potential advertisers at his home. The company considers the more personal form of going after customers and advertisers to be an important strategy to maintain a high level of growth and loyalty.

“It’s a relationship we’ve developed, and you get to get in on it,” Jones recently told a group of potential advertisers. “You get to insert your brand message.”

The Nielsen Company previously reported that ChaCha has answered more than 150 million questions, mostly by cellphone. While that number doesn’t compare to Google or Yahoo, it does put the company ahead of any other SMS-based answering service.

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mJob iPhone App Launches

Tuesday, July 7th, 2009

We’re proud to announce the birth of our iPhone application, which went live on Sunday, July 5th. It’s the culmination of a lot of work and commitment by a small team of passionate people. And we think it’s the first step in developing something special in the online employment space and mobile recruiting.

mjob-app-screenshot

Users can search through listings by keyword and location. Unlike some apps that use something like job board APIs, we don’t send you to a mobile-unfriendly site, so the whole experience is hopefully consistent. Users can e-mail themselves jobs they like and go through the whole applicant tracking process from a desktop computer.

By the end of the year, we hope to add functionality that’s already on the drawing board. We’ll also learn from our analytics and user behavior to make improvements. This addition of an iPhone app also helps mJob clients get their job content onto the fastest growing mobile device on the planet.

We’re under no illusion here at mJob that we have don’t a long way to go in making this journey complete. User feedback, as always, will be important, and you can’t get that if you don’t get on the field in the first place. Step one is just getting into the game. We’ll get better from there. And well, hell, it’s just fun to be on the iPhone.

To download mJob’s iPhone application via iTunes, click here.

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BlackBerry Loves U2

Monday, July 6th, 2009

It seems that u2, one of the world’s biggest bands, is forming quite a relationship with mobile.

U2 has released an ad with BlackBerry as part of the group’s joint effort to promote its upcoming mobile album. The Blackberry Loves U2 ad shows what looks like an App that will work with your BlackBerry GPS to locate the band, your friends and other people that have a BlackBerry.

U2 also signed an agreement allowing RIM and BlackBerry to sponsor the band’s current 360° tour.

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How the UK Views Mobile Marketing

Wednesday, July 1st, 2009

A new study found some surprising statistics when it comes to how those in the United Kingdom view mobile marketing.

The study – which was a collaborative effort among Aeneas Strategy, Wasabi Mobile Marketing, Camerjam, MSEARCH Groove and Every Single One Of Us – took an in-depth look at the progress that mobile advertising is making in the United Kingdom.

Perhaps the most surprising, the study found that 70 percent of UK consumers would give permission for mobile ads if they were in control and received some sort of incentive. That could open a lot of doors for those looking to reach a particular audience, job-related or otherwise.

Currently, mobile advertising in the United Kingdom is worth about 30 million GBP. However, mobile advertising accounts for only .16 percent of the overall advertising market, which compares to Internet advertising circa 1998. Despite that, mobile advertising saw a growth rate of 99 percent from 2007 to 2008 and is predicted to grow significantly during the near future.

The study found that ad spend among various marketing channels is not proportional to time spent by consumers. In other words, the amount of time someone spends viewing an ad does not correlate with how much was spent on that ad. Overall, much more is spent on press, Internet and TV ads.

Another surprising figure is that less than half of the people questioned think that mobile advertising can be considered trustworthy. Among the respondents, only 43 percent in the UK, 47 percent of men, 39 percent of women and 46 percent of those 16 to 24-years old thought mobile advertising to be trustworthy.

The study further found that consumers are willing to share some, but not all, personal information. Most consumers are willing to share certain information to receive more targeted messages, such as those pertaining to gender, interests, music or hobbies. However, they are significantly less willing to share information such as location or information about income. Overall, the 16 to 24-years old age group is the most willing to share general information, but the least willing to share information on location and income.

The full report will be available for sale later this summer.

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