Archive for April, 2009

BeamME CV: A New iPhone Job App

Monday, April 20th, 2009

If you’re well-versed in popular iPhone apps, you may have heard of beamME, an iPhone application developed by New York-based rmbrME that allows users to send their contact information from their phone to any device.

The folks at rmbrME have taken their universal contact exchange method a step further by creating beamME CV, an app that lets you send your resume, cover letter, and electronic business card from your iPhone or iPod to any mobile device.

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BeamMe CV provides job seekers with a tool that was notably absent from other job applications: the ability to send their info in a timely manner without having to email themselves a job description.

Founder Gabe Zichermann said that because the iPhone SDK does not allow them to easily work with applications, he has not yet formed partnerships with other job applications to enhance his current offering with a search function.

“It’s still tough to pass data back and forth across the silo’d transom in the iPhone,” Zichermann said. “As this becomes easier, we’ll keep evaluating the option to do it.”

Currently the app sells for $6.99, a price that some job seekers may find difficult to swallow, especially since consumer-facing apps average at around $2. However, Zichermann says that business apps generally cost more money, with some groups averaging around $15.

“I think we would all agree that if the app helps you find a gig, the $6.99 price point is more than reasonable.”

To promote beamMe CV, Zichermann has turned to social media sites like Twitter and Facebook.

“We have, for example, launched a little contest that lets you win $100 just for uploading a video with a funny ‘How I Got a Job’ story,” he said. “We find the social media and PR angles to be very effective in promoting our apps.”

Zichermann added that other iPhone applications are in the works, with a few more geared towards the recruiting space.

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Android to Have Strong Year

Sunday, April 19th, 2009

Google’s Android mobile operating system is expecting to have a very successful year.

The company held its earnings call last week, during which time it said Android should have a very strong year. CEO Eric Schmidt said people are becoming aware of the many uses of Android, an open source software. The company also recently announced an upgrade in new software, which has been released to the technical community.

“There are announcements happening between now and the end of the year that are quite significant from operators and new hardware partners in the Android space, which I won’t preannounce except to say that they really do fulfill much of the vision that we laid out more than a year ago,” Schmidt said.

“On the netbook side, there are a number of people who have actually taken Android and ported it over to netbook or netbook-similar devices,” Schmidt added. “So we think that’s another one of the great benefits of the open source model that we’ve used. We’re excited that that investment is occurring. And again, largely outside of Google, which we think is great.”

Google originally invested in Android, which is free, in hopes of getting more than 15 percent to 20 percent of mobile subscribers using the Web and search on their phones and clicking on Google ads.

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Dockers ‘Shakeable Ad’ on iPhone

Sunday, April 19th, 2009

Hat Tip

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Kenexa in China

Thursday, April 16th, 2009

Kenexa Corp., a company that specializes in talent management software, says it has formed an alliance with R&J Management Consultants that expands Kenexa’s presence in the Chinese market.

According to an article on Philly.com, the resulting entity will be known as Shanghai Kenexa and have more than 140 employees and six locations.

Kenexa sought to partner with R&J Management Consultants, which is based in Shanghai for its expertise in recruiting services and local leadership.

“As the Chinese economy continues to grow, the competition for recruiting and retaining the best employees will increase,” said Rudy Karsan, Kenexa’s chief executive. “This market represents significant opportunities for both companies. Together, we’ll help global and local companies in China fill their openings with qualified talent and maximize their performance.”

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Hoovers Gets LinkedIn

Thursday, April 16th, 2009

Hoover’s, Inc. has added LinkedIn contact data to its subscriber site. This new addition provides integration between Hoover’s information on 31 million companies and 37 million people with LinkedIn’s professional network of business contacts.

When viewing a targeted company or person on the Hoover’s site, customers can now view contacts in that company that are already in their own LinkedIn network.

“We realize, especially in this economy, that closing a sale or business deal can be heavily reliant on finding and using the right connections within your professional network,” said Nirmal Shani, Head – sales & marketing solutions, Dun & Bradstreet India. “This LinkedIn integration builds upon our commitment to providing customers with the best ways to discover how to connect to the companies and business decision makers on our site.”

Hoover’s subscribers can learn how many people they are connected to at any given company through the LinkedIn Connections integration, and can access those individual’s LinkedIn profiles with a single click.

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Classifind Job Search Site Launches

Thursday, April 16th, 2009

Classifind.com.au, an Australian aggregator of classified listings, has launched a job search website.

The Classifind job search site displays updated listings from 4 of the 5 major job boards in Australia as well as several smaller niche job search boards.

This site launch has updated the look and feel of the site as well as adding new and improved search functionality and job categorization. Job seekers can search for a new job using a number of different criteria as well as registering for job alerts by email or SMS so they are automatically sent the newest jobs matching their requirements.

Another addition to the jobs channel is the inclusion of the Classifind Job Index charts. There are over 6,000 charts showing employment availability numbers across a wide selection of criteria which can be used to identify trends in the employment market and highlight areas of positive movement and opportunities when looking for a new career.

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Fierce Competition Expected Among New Grads

Thursday, April 16th, 2009

The class of 2009 will face the most competitive job market in years, as companies continue to proceed with caution amid economic uncertainty.

Forty-three percent of employers plan to hire recent college graduates in 2009, down from 56 percent in 2008 and 79 percent in 2007. This is according to CareerBuilder’s Annual College Job Forecast that was conducted from February 20 to March 11, 2009, among 2,543 hiring managers and human resource professionals.

The economic downturn is also having an impact on entry-level salaries. Among those employers planning to hire recent college graduates, more than one-in-five (21 percent) said they will decrease starting salaries for recent college graduates in 2009 as compared to 2008. An additional 68 percent of employers plan to keep initial salary offers the same as last year and 11 percent will increase them.

Thirty-three percent of employers plan to offer recent college graduates starting salaries ranging between $30,000 and $40,000. An additional 17 percent will offer between $40,000 and $50,000 and 14 percent will offer more than $50,000. Thirty-six percent will offer less than $30,000.

“While recent college graduates are facing a highly competitive job market right now, there are still opportunities out there,” said Brent Rasmussen, President of CareerBuilder North America. “The biggest challenge is showing relevant experience, which employers say is one of the most important factors they look for in applications from recent college graduates. This isn’t limited to professional work experience, so don’t get discouraged. Class work, school activities and volunteering also qualify as relevant experience and can be included in your resume as well.”

Employers reported that the following activities qualify as pertinent work experience for recent college graduates to include on their resumes:

* Internships
* Part-time jobs in another area or field
* Volunteer work
* Involvement in school organizations
* Class work
* Involvement in managing activities for sororities and fraternities
* Participation in sports

When asked to identify the biggest mistakes recent college graduates make during the application and interview process, employers reported the following:

* Acting bored or cocky – 63 percent
* Not dressing appropriately – 61 percent
* Coming to the interview with no knowledge of the company – 58 percent
* Not turning off cell phones or electronic devices – 50 percent
* Not asking good questions during the interview – 49 percent
* Asking what the pay is before the company considered them for the job – 38 percent
* Spamming employers with the same resume and/or cover letter – 21 percent
* Failure to remove unprofessional photos/content on social networking pages, Web pages, blogs, etc. – 19 percent
* Not sending a thank you note after the interview – 12 percent

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JumpTap Launches tapMatch

Thursday, April 16th, 2009

JumpTap, a heavily-funded mobile search and advertising startup, is launching a new mobile ad marketplace called tapMatch.

JumpTap, which already offers mobile search and display advertising, says tapMatch is its answer to Google’s AdWords. The company will be competing with Google’s own mobile version of AdWords and Yahoo‘s mobile services. However, JumpTap says its new product will offer a more targeted approach than their competitors.

AdWords allows users to bid to have their ads appear next to specific keywords. tapMatch, on the other hand, will allow ads to appear on mobile Web sites, search results and applications, including iPhone apps.

Paran Johar, JumpTap chief marketing officer, said the difference is that tapMatch’s ads will be much better targeted. For example, advertisers can ensure ads only appear on certain phones or through certain carriers, meaning companies won’t waste money advertising a mobile application to someone who won’t be able to download it.

Further, the targeting includes data, such as demographics and geographic location. Some of topMatch’s partners have already seen three-times as much clickthrough when compared to ads in competing networks.

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mJob CEO Interviewed in Smartbrief

Thursday, April 16th, 2009

CEO Joel Cheesman was interviewed for Smartbrief and featured on Smartblog for Workforce. Here’s a sample of the Q & A:

Why use mobile technology to recruit?

Research is finding that people typically do job searches during their regular work hours. A lot of employers are cracking down on this type of activity, making it harder for potential recruits to reach out to your company. Mobile technology is above the policing of people’s bosses. By giving people the option of using their mobile devices, you allow them to look for you exactly when they want to find you, and on their own terms.

What strategies should companies keep in mind when trying to recruit with mobile technology?

Companies should be trying to create a mobile environment. The most important aspect of doing this is to have a Web site that’s mobile-friendly. A common mistake that companies make is to take their existing Web site, and try to squeeze it into a mobile screen. I tell people to think of the mobile phone as a snack, while the regular Web site is the main course. Does anyone really want to look at big pictures on their mobile devices? Probably not. Instead companies should focus their mobile content on the most important things that they want people to do, such as searching for jobs. Mobile technology really works once you have it plugged into what your company is already doing.

Click here for the rest of the interview.

Related Start-Up: AppExplorer

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Are App Stores the New Search Engines?

Thursday, April 16th, 2009

So many things about mobile remind us of the early days of the Web, or at least the Web since Netscape. From the simplicity of design to the walled gardens to the rate of growth and excitement, the aroma of 1998 is undeniable. And search is no exception.

And like search on the desktop, everyone is looking for a better, more relevant way to do things. Like Google’s PageRank helped separate them from the competition – and still does – the question of what’s good search on a mobile device has yet to be answered. Google will do their best to figure it out and make a significant play thanks to the shear gravitas of the brand and how it defines online search to so many consumers.

But as mobile users scour their devices for the best user experience possible, application stores are taking off as a key platform. All criticism of BlackBerry aside, searching for apps has real promise to help companies elbow their way into the mindscape of a lot of users.

There’s no data that we know of to support this opinion, but thinking that a growing number of people connect the dots when asking, What’s a good site for news?, by heading to their mobile device’s app store for an experience that’s amenable isn’t much of a stretch.

So, the question Are app stores the new search engines? seems legit. And as such, does an entirely new discipline of SEO follow suit? And then does spam bring up the rear?

Apps are delivered to users by popularity by default. The number of stars an application has can undoubtedly float them to the of the mountain or sink them to the bottom of the sea. So, the undeniable practice of outsourcing positive reviews is bound to happen, assuming it’s not happening already.

As app stores continue to gain steam for a growing number of users, rethinking search – and spam – are inevitable.

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