While typical mobile sites are usually stripped down and basically no more than mobile brochures for the company’s underlying Web site, CollegeRecruiter.com’s mobile site has virtually all the functionality of its traditional Web site.
“We’re soft launching the initial version of CollegeRecruiter.mobi site to work through any unexpected kinks that we may find,” Steven Rothberg, president and founder of CollegeRecruiter.com, said. “Given that there are virtually no job boards with fully functional mobile sites, we’re expecting to find some kinks but aren’t expecting to suffer any serious problems. We anticipate driving a substantial amount of traffic to it within a few months when we go live with phase two – job alerts via text messages.”
When the company re-launched its Web site in May 2008, they deliberately designed a site with a minimalistic, Google-esq look and feel. The company did this for many reasons, one of which included making it easier to launch a good mobile site.
All of the job postings on CollegeRecruiter.com also are on the company’s mobile Web site, and you can apply for jobs with a Web-enabled phone. The mobile site also includes all the articles, blogs, career videos and other content found on the regular site.
Rothberg said he’s seen many news stories indicating that company’s that launch mobile versions of their Web sites see a 10 to 15 percent increase in traffic because of mobile traffic. He said he anticipates an even bigger increase from CollegeRecruiter.com, because the company’s target audience, Gen Y, is more likely to use Web-enabled phones than Gen X and Baby Boomers.
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