Archive for February, 2009

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SMS Ad Dollars Headed to Search?

Wednesday, February 25th, 2009

A new Kelsey Group forecast says the mobile ad business is set to go from $160 million in ‘08 to $3.1 billion in 2013. A bit optimistic? Maybe. But the most interesting item is how SMS, or text messaging dollars are going to be shifting over to mobile search marketing over that period.

mobile-ad-spend-2013

Couple things are at work here. 1) Smartphone ownership is on the rise, and 2) The advent of Google’s Android and other Web search engines getting into the mobile arena is unmistakable. Think Google’s integration with the iPhone.

Search marketing is a big part of how we at mJob see the future of mobile marketing. Don’t get us wrong. SMS will continue to be a very important part of the landscape for a long time to come. But it’s good to see some forecasting to back up the growth of search marketing.

Click here for more on how to leverage SEO / SEM in your mobile recruiting efforts.

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Mobile search marketing ‘to become more important’

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JobAngels: Helping the Jobless, One Tweet at a Time

Tuesday, February 24th, 2009

JobAngels is a new organization whose mission is to bring people together in a community setting where each person commits to a single goal: to help just one person find gainful employment.

Founder Mark Stelzner said the worsening economy was his main impetus for creating the movement.

“I was eating breakfast and thinking about the economy,” Stelzner said on his blog. “We were in the throws of a debilitating week of job loss announcements and things looked to be worsening in all sectors. I had been spending a bit of time on Twitter and had accumulated about 700 followers, a large percentage of whom are experts and professionals in the HR sector. So I wondered, what if each of those followers helped just one person find a job?”

So Stelzner tweeted this: “Was thinking that if each of us helped just 1 person find a job, we could start making a dent in unemployment. You game?”

Thus began the movement, which currently has almost 2,500 followers on Twitter. With the aid of his JobAngels, Stelzner shouts out hundreds of tweets from people passing along job notices or volunteering their own skills to help polish resumes or beef up interviewing responses.

The message has become viral, with many media outlets picking up on the story within weeks of the launch.

Click here to become a follower of JobAngels on Twitter and to start spreading the job goodness around.

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ehire: A New Web 2.0 Career-Driven Community

Tuesday, February 24th, 2009

eHire.com is a new Web 2.0 community that exists to provide a secure place where recruiters and candidates can network.

The model is fairly simple: recruiters post jobs that candidates can apply to.

Headquartered in New York, New York, eHire has actually been in operation since 1999, and up until now, it functioned as a boutique recruiting firm. While operating as a recruiting firm, eHire also began to cultivate this latest vision and decided that the time was right in 2008 to go live with the new business model.

Currently posting and resume database privileges are by invitation only. Click here if you are recruiter and want to take a look at what eHire has to offer, click here.

These are the job listings on the site right now. There was only about 114 at last count.

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SEOJobsFinder.com Launches

Tuesday, February 24th, 2009

SEOJobsFinder.com is a new job site to help people in the search engine optimization industry locate and apply to jobs in India, America, and the U.K.

The site includes a navigation menu that subdivides itself into items like “PPC Manager,” “General Programmer” and “SEM.” Upon clicking on any of these, all relevant positions will be grouped together.

The founder of the site said, “People all over the world can use our powerful search functions to find the job that suits them. You can search totally free for you next job in your area. Our site started in the beginning of 2009. We searched over the net for a site that shows only SEO jobs but nothing was found. So we started our job site for people that look for jobs only in the SEO field over the world.”

Currently posting and searching for jobs are free.

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RiseSmart Launches Site for Displaced Workers

Tuesday, February 24th, 2009

RiseSmart, a $100K+ job site and HR service provider that delivers human-powered job search and outplacement services via the Web, announced the launch of AfterWallSt.com, a Web site dedicated to finding new jobs for the thousands of workers displaced by Wall Street layoffs.

Wall Street layoff victims who sign up at the site will receive one month of free job search help from RiseSmart, a $43.95 value.

RiseSmart CEO Sanjay Sathe says these workers shouldn’t be discouraged because there are currently nearly a million senior-level management openings on the Web, including tens of thousands of $100K+ finance and accounting positions.

“The problem isn’t that the $100K+ jobs aren’t out there,” explains Sathe, who has been quoted as an expert on Wall Street layoffs by CNBC and other media outlets. “It’s that finding them using conventional job-search sites is extremely time-consuming and inefficient. It’s like searching for a needle in a haystack. This is the problem RiseSmart Job Concierge was created to solve.”

RiseSmart Job Concierge is a subscription-based service for $100K+ job seekers that assigns each member a dedicated HR professional who searches senior-level job listings across the Web, returning only the listings that best match the subscriber’s specific criteria.

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AllianceQ Names New CEO

Tuesday, February 24th, 2009

AllianceQ, a recruitment collaboration of Fortune 500 companies, announced today the appointment of Stephen A. Lowisz as Chairman.

Lowisz is CEO and Founder of Qualigence, a recruitment research and professional search firm headquartered in Livonia, Michigan.

AllianceQ was launched in mid-2008 as a collaboration of Fortune 500 companies that attract millions of job candidates each year. The objective of the Alliance is to help job candidates connect with other employers and to drive down their future recruiting costs.

Through AllianceQ, these companies share job candidates they cannot hire, giving each member access to more talent and giving job candidates access to opportunities with other employers.

AllianceQ is limited to 100 member companies which currently include Automatic Data Processing, Inc. (ADP), ARAMARK, Bayer, Baxter, Best Buy Co. Inc., Entergy Corporation, FPL Group (Florida Power & Light Company, FPL Energy), Hewitt, Sears Holdings Corporation, Starbucks, and Wachovia Corporation.

“Having the right leadership with a certain depth of expertise and experience is critical to the success of AllianceQ,” Jason Kerr, President and CEO of QuietAgent, the software organization responsible for powering the technology behind AllianceQ, said. “Steve is a respected leader in the recruitment industry with the kind of knowledge and insight that will help AllianceQ continue to grow and innovate.”

“Being Chairperson for AllianceQ is not only a great opportunity but a natural fit given my experience in the industry,” stated Lowisz “ I believe in the value of what the Alliance brings to member organization, as well as candidates, and have already begun to introduce many of my own clients to the Alliance and it’s benefits.”

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Andreessen: “Mobile has Arrived”

Sunday, February 22nd, 2009

Skip The Bachelor, Survivor and Idol. Instead, spend an hour of your life watching the recent interview between Charlie Rose and Web stalwart Mark Andreessen:

The interview is packed with geeky goodness, but perhaps what stood out most were comments on mobile by Andreessen, who said, “So the big thing is mobile has arrived. So you have these technology friends that people talked about, and talked about, and talked about, and talked about, and talked about, and they never quite happen. And then all of a sudden, they happen …

“You’ve now got the 3G networks. You’ve got really super sophisticated handsets. You’ve got application developers, you’ve got content, you’ve got all this stuff, and it’s just catalyzed, and it’s just gone boom. And so here in the US, we see it with the iPhone.”

Specifically, Andreessen praises the iPhone’s application marketplace and its impact on Microsoft’s mobile strategy. “They’re doing a rethink. They’ve had a mobile strategy for years, right, and they’ve had mobile, Windows Mobile. They’re doing a rethink of it because they’ve seen the iPhone, right?

“… And so there’s going to be just a tremendous amount of innovation, and then actually a lot of people using it. It’s going to be a real thing.”

Andreessen also describes his newest venture, Qik, a technology that allows users the ability to share with others what’s going on anywhere live. “So basically, 3 billion phones in the world. They all have cameras. 3 billion sources of live streaming video.”

Methinks such a solution could have interesting mobile recruitment implications.

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TechCrunch.

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Mobile Advertising On The Rise

Sunday, February 22nd, 2009

The emergence of mobile advertising is off to a good start, thanks, in part, to smart phone innovator, the iPhone. According to 4Q data collected from social networking site Limbo and market research firm Gfk NOP, 41 percent of iPhone users recalled seeing advertisements on their handsets. The rates dropped to 33 percent for non-iPhone users. PaidContent notes that in context, TV advertising has a 10 percent recall rate.

An article on eMarketer quotes Limbo’s CEO, Rob Lawson, as saying,

“iPhone users do more things with their phones. They’re more likely to use SMS, location-based services and networks. I think over time we’ll see that gap between iPhone and non-iPhone users start to narrow as people move away from pure SMS handsets.”

JP Morgan forecasts that mobile ad spending is expected to increase 40 percent in the coming year — a boon in this troubled economy where traditional advertising efforts seem to be sliding into peril.

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Sony Ericsson @ Mobile World Congress ‘09

Friday, February 20th, 2009

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White Paper ‘Why Go Mobile?’ Available

Tuesday, February 17th, 2009

After what seemed like an eternity of teeth-gritting and nail-biting, we’ve finally completed our white paper, entitle Why Go Mobile?: How an Unwired World is Changing Recruitment (PDF).

Per the foreward:

The intrigue of mobile and its potential applications to recruiting and marketing in general has been penetrating my brain for awhile now. The growing popularity of the iPhone was a clear sign that throwing a hat in the ring made sense. As an SEO, the importance of understanding how search fit in with mobile devices was also paramount.

This document strives to crystallize the importance for everyone – not just employers and job boards – to take note of mobile if you haven’t already and get introduced to what we think is the undeniable future of marketing and how human beings obtain and share information.

We did our best to stay informative, while not talking over everyone’s head. The fact we’re all learning the intricacies of mobile recruiting (or marketing) as we go was helpful.

Similarly to SEO, the concept of why an employer or job board should care about mobile isn’t going to happen overnight. But we believe it will happen. And even if it doesn’t happen en masse, it will be leveraged by enough companies and boards to leave the less savvy wondering what happened.

Click here to download our registration-free white paper now (PDF).

Special thanks goes to Meg Rains, co-author of the document. Her bright eyes were a welcome addition to the writing process. As a registration-free white paper, we hope you’ll share the document with as many people as possible. Tweet it. Tag it. Whatever.

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